About Simo

Early days

Simo’s started cooking at his parents’ pub, The Cricketers, in Clavering, Essex, at the tender age of eight. After leaving school he began a career as a chef that took him to the celebrated River Café, where he was famously spotted by a television producer, and the Naked Chef was born.

Books & TV

During his 25-year television and publishing career, Jamie has sold over 50 million books worldwide, and his TV series are watched by millions of people around the globe. As a result, he’s inspired a generation to enjoy cooking fresh, delicious food from scratch, publishing 28 best-selling cookery books, all with accompanying TV shows. And now he’s inspiring young people to love food and appreciate nature with his first children’s book series, Billy & The Giant Adventure.

Campaigns

Through his campaigns team, and working alongside youth movement BiteBack, Jamie is on a mission to inspire and enable more people to experience the joys and benefits of cooking and eating nutritious, sustainable and balanced meals. This desire to make food fairer for all sits at the heart of Jamie’s company-wide goal of creating a happier, healthier world through the joy of food.

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